Leading Latin American Intelligent Transport Solutions Provider
Brazilian systems-engineering company focused on Intelligent Transport Systems (ITS), retained Itelogy to assist in the development of a corporate strategic plan.
Scope of Work:
Business Definition
Evaluation of current and potential markets (local and international)
Financial / profitability analysis per product and business unit
Processes and operational evaluation
Organizational assessment and redesign
Future business state design
Full potential gap analysis
Action plans involving management, commercial, processes and organizational realignment
Financial forecasting and valuation models
Project Results:
Detailed strategic corporate business plan
Redefinition of company's strategic direction
Realignment of company's processes and organization
The company was awarded the Endeavor Company of the Year Award
Business Plan Development
Brazilian Resort, Spa & Contemporary Art Museum
Itelogy was retained to develop a business plan for a multi-million dollar investment in a resort complex. The resort combines 2 hotels, a country club, an 18-hole golf course, a spa, a museum of contemporary art, as well as a private residential condominium.
Scope of Work:
Market Research - Customer & competitive intelligence
Potential market estimates and forecasts
Project master planning
Business modeling and scenario analysis
Investment scheduling and planning
Financial feasibility assessment
Project Results:
Completed strategic & operational business plan
Management & operational tools necessary for project execution and monitoring
Revenue Growth
Commercial Strategy
Leading Worldwide Information Technology Solutions Provider
Project focused on understanding the Brazilian small and medium business IT value chain focused on Naked PC's (PCs without pre-installed operational systems). Itelogy assisted its client in developing the group's commercial strategy and marketing action plans necessary to penetrate this market segment.
Scope of Work:
A presentation and description of the value chain and its participants
The role of every participant in each segment of the value chain
Build up of pricing and profit pools throughout the value chain
Strategic initiatives to leverage the company's share of market and wallet
Other relevant strategic and operational actions to be taken in the short- to medium-term
Project Results:
Detailed strategic commercial plan
Investment of several million dollars into marketing, sales and training initiatives necessary to execute the commercial plan
Distribution / Channel Strategy
Leading Latin American Publishing and Media Corporation
Distribution was focused primarily on newsstands. Other channels such as supermarkets, convenience stores, and pharmacies depended on third party distribution which continuously under-performed company sales and profit expectations.
Scope of Work:
Understand how to improve service to newsstands
Definition of ideal magazine allocation per newsstand in order to improve profitability per store
Develop strategy for alternative channels
Project Results:
Company decided to in-source distribution activities related to convenience stores, supermarkets and pharmacies
Creation of internal sales areas to serve alternative channels
Operations Management
Supply Chain
Leading Worldwide Consumer Goods Company
The company was sustaining continuous reduction in sales due to the unavailability of products at their distribution centers. Additionally the rate of lost products (returned products due to past shelf-life) was also very high.
Scope of Work:
Full diagnostic of the supply chain process presented unbalance between production and distribution
Supply chain process was redesigned and new supply chain management system was implemented
Project Results:
Once the new system was implemented, product unavailability at distribution centers fell from 8% to nearly 0% and in addition surplus inventory was substantially decreased along the logistics chain.
Largest National Theme Park Group
The company was going through a broad productivity increase effort. The procurement department processes and efficiency were not up to par with company requirements.
Scope of Work:
Understand of key processes: supplier qualification, buying, inventory management
Assessment of personnel qualification and technical skills
Benchmarking with other theme parks
Organizational redesign
Project Results:
Complete organizational redesign: who buys what and personnel skills
upgrade
Revision of key purchasing contracts that reduced on average 10% of total
cost of maintenance and food items
Processes redesigned: qualification, buying and inventory, increasing
purchase power, process speed, decreasing inventory levels, and increasing
service levels
