With the growth of globalization and consequent market competitiveness, innovation has become a strategic imperative for organizations aiming to achieve sustainable growth. More companies today compete within a similar market space. While consumers gain through a wider offer of products and services at competitive prices, organizations struggle to differentiate themselves, many of which adopt cost-reduction strategies to defend themselves against declining profitability. Sustainable growth requires continuous value-creation, which in turn requires innovation.

Itelogy firmly believes that innovation is only innovation if value is created for the business. Itelogy Partner’s Innovation Praxis (i-Praxis) was created to support companies in creating value through innovation. We work closely with organizations to help improve innovation performance and build innovation capability. We do so by working closely with our client team in:

• Evaluating its current capability to successfully innovate
• Understanding future business implications from market insights and trends
• Developing coherent innovation strategies in alignment with corporate strategy
• Setting practices to foster innovation culture throughout the organization
• Developing and implementing a comprehensive process from idea generation to value creation - Stage-Gate®
• Assessing new potential markets
• Identifying, evaluating and ranking innovation opportunities based on business impact and synergies with current business model
• Developing business plans to assess business feasibility and financial impact
• Structuring and executing market tests to validate the business plan and strengthen subsequent roll-outs
• Conducting potentially required JVs, mergers, or acquisitions